April is earth month, and earth day happens again this weekend. Celebrating earth, participating in nature’s rebirth in springtime are all about green life and green environment. Ocean, water, trees, animals and nature…the earth laughs in flowers with feelings of hope and joy, spring is certainly a good time to go outside and enjoy everything in green!

Nearly last 5 decades, earth day ( “jour de la terre” in French) along with environment issues are getting more and more attention in global business and community, now more than 1 billion individuals, families and industries take part in this world’s largest environmental movement every year.

Spring has returned, the earth is like a child that knows poems.
–Rainer Maria Rilke

Doing business with a sense of green

Today the environment is as important as the economy. Facing the bad effects of waste and pollution to nature and human, no doubt that environmental problems are really pressing concerns in the US and around the world, such as smog pollution, climate change, global warming, declined biodiversity, tree loss and deforestation, extinction of species and endangered wildlife etc. Our green earth and blue planet are calling the social responsibilities and participation of the business community.

To plant a tree is to believe in tomorrow. As the global ecological awareness and green community are growing, more businesses and organizations are responding quickly with a variety of green solutions: sustainable design, zero waste, eco art, low carbon economy, water for life, food security and clean water projects…Environmental programs and sustainable developments need to be worked on the schedule.

In springtime, the earth has gladly received the embraces of the sun, and we shall soon see the results of their love!  –Sitting Bull

Go green, go digital

If spring brings the sun to earth, then digital brings green to the business. Innovative green projects become a good strategical development across the industries: electric car, green building, solar and renewable energy, reuse and recycle of wastes, clean tech and digital media…taking care of the planet and maintaining business ecosystem are now or never.

Spring is the time of plans and projects, taking social responsibility of environmental sustainability is getting critical in doing business. Saving trees, consuming less, going paperless and protecting environment….how to take action in green business development and what’s the digital strategy for business growing?

Recently Apple has announced the entire company including every Apple store, data center and corporate office are now powered by 100% renewable energy. Meanwhile it’s also launched a new GiveBack program with introduction of a new robot to recover and reuse materials. For all trade-in and recycled devices during this month, it says to make a donation to the non-profit organization – Conservation International. Like Apple, many businesses started working toward smart solutions to address climate change and conserve resources on earth, do something good for the planet through environment-related programs with high tech and green innovation.

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April prepares her green traffic light and the world thinks go.
–Christopher Morley

The natural world that people rely on for food, fresh water and livelihood, the business world that people expect on sustainable development and green future for our planet. Keep a good balance between business development and green environment is big issue for companies, more and more digital technology and green solutions have been used as business strategy to meet both of innovation and conservation:
1. Reduce its carbon footprint by using renewable materials and driving energy efficiency in company’s products, services and facilities
2. Focus on mobilizing the reusable resources and green technology
3. Support green community associated with digital media and strategy
4. Create green impact through the beneficial partnership along with business growth
5. Reduce consumption with the mindset of sustainability and green environment
6. Promote green business with cost-effective ways, paperless and digital solutions

 Everyday green tips

Mother earth is giving us energy, food, water and ecology. It is our only home so make it a better place to live well. We heard that buying things and acquiring wealth don’t really make us happy, connecting to others and our natural environment are rather the keys to happiness. Spring is here, time to go out and playing in the nature. Playing is our truest form of connection and happy life, how to play for good and play for fun at our earth home?

The beautiful spring came, and when nature resumes her loveliness, the human soul is apt to revive also. –Harriet Ann Jacobs

Consume Less and play more…by keeping green life in our mind, let’s follow some simple and easy tips to go digital, save trees, protect the earth and make a difference in green community:

Be digital:
1. Plant a tree, use cloth towels instead of paper ones
2. Save trees with paperless, use online billing and documents without printing
3. When you need to use paper, make sure it’s 100% post-consumer recycled paper, and print paper in two-sided not one side only

Food security:
1. Buy organic food to keep your body and the environment free of toxic pesticides, and support farmers and companies who use organic ingredients
2. Grow your own organic garden, or join a farm-share group
3. Compost kitchen scraps to use in your garden — turning waste into fertilizer

Save water and energy:
1. Install solar panels on your roof
2. Contact your utility company and find out about renewable energy options
3. Use energy-efficient appliances and electronics
4. Turn off lights, and unplug electronics you’re not using including computers
5. Take the stairs instead of the elevator to save energy (and get exercise!) if possible
6. Take a shorter shower and use a water-saving shower head
7. Fix leaky faucets and shower-heads
8. Wash your clothes only when necessary with cold water and line dry

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Consume less with reusable items:
1. Reduce your carbon footprint: use environmentally-friendly, non-toxic cleaning products
2. Collect used printer, fax, and copier cartridges to recycle
3. Use reusable bags, mugs and bottles as much as possible
4. End plastic pollution: stop using disposable plastics, especially single-use plastics like bottles, bags and straws
5. Recycle paper, plastic and glass: reduce your garbage by 10% and your carbon footprint by 1,200 pounds a year
6. Donate your old clothes and home goods instead of throwing them out, and consider buying used items if you need something

Play more and wisely:
1. Get dirty, play outside and do gardening in your backyard to have outdoor fun
2. Visit the forest and parks, be careful with fire to prevent wildfires and conserve wilderness areas for future
3. Bike more, drive less…take public transportation or drive an electric or hybrid car, and reduce your carbon footprint by one pound for every mile when you do not drive
4. Take Earth Day Challenge to go outside and exercise for at least 30 minutes
5. Volunteer for a local environmental group and/or make a donation

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